Amazon earlier today sent out invites to an April media event that retailer likely will use to introduce a new media streaming device. Details on the media device are sparse, but a new Wall Street Journal report sheds some light on the video service that will accompany the hardware. According to the WSJ, Amazon plans to launch a free video streaming service to those who subscribe to the company’s Prime service. The service will include original programming from Amazon as well as licensed content. It will be ad-supported. The new service, which could launch in the coming months, likely will feature original series and may include licensed programming, these people said. As part of the project, Amazon has held talks with the creators of “Betas,” a series about a Silicon Valley startup that Amazon produced last year for Prime, these people said. Amazon also plans a music video streaming service that would integrate into the music section of its retail website. Customers browsing through an artist’s collection os songs would be able to watch the accompanying music videos. This move is part of a broader push by Amazon to move away from its core retail sales and towards a new role as a content provider. Analysis by Cantor FiAmazon suggests Amazon invested about $1 billion to acquire content and produce original programming in 2013. Continue reading
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