Candy Crush maker trolled by developers who are posting “candy” games

King, the company behind Candy Crush Saga, is being trolled by a group of game developers who are unhappy with the company’s decision to trademark the name “candy.” King announced earlier this week it was awarded a trademark for the word candy in the UK and is awaiting approval in the US. The Candy Jam website says the initiative is “a protest against both the system and those abusing it.” The group is asking game developers to make games using the name candy several times as well as SCROLL”, “MEMORY”, “SAGA”, “APPLE” AND “EDGE.” The group is keeping track of submitted games from now until February 3rd. CEO and Co-Founder Riccardo Zacconi says the company decided to apply for a trademark to protect it intellectual property and not gain ownership over the word candy. We are not trying to control the world’s use of the word “Candy;” having a trade mark doesn’t allow us to do that anyway. We’re just trying to prevent others from creating games that unfairly capitalise on our success. This move by Zacconi has been criticized by the developers of Stolen Goose. The game company claims King released a clone of its ScamperGhost game several years ago. Zacconi didn’t admit to stealing the game, but did say it “should never have published Pac-Avoid” and confirmed the game has been removed from its website. [Via Slate] Continue reading →

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