Nintendo has no plans to produce games for iOS

Nintendo president Satoru Iwata spoke about the company’s future strategy during a briefing held in Osaka, Japan. Despite rumors to the contrary, Iwata confirmed the Nintendo would actively use smartphones to engage customers but the company has no plans to release its game titles on other platforms. iOS won’t be devoid of Nintendo content as the company will use mobile devices to promote its console games and “make connections with customers.” These service apps will be more than marketing tools, but Nintendo did not elaborate on the nature of these apps. The company also will license Nintendo game character rights to new partners. Details on the type of apps and Iwata confirmed that consoles are still the focus of the gaming company, even though it is struggling in that market. Iwata will stay focused on hardware and improve Nintendo’s marketing strategy, especially in the holiday shopping season. Nintendo today announced its quarterly earnings for the December quarter and reported an operating loss of 1.58 billion yen ($15.3 million). The company expects to end its 2013 fiscal year with a total operating loss of 35 billion yen ($355 million). [Via WSJ] Continue reading →

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