Apple’s iOS doubles Android in worldwide ad impressions

Android may be leading iOS in phone and tablet shipments, but Apple beats Google’s mobile OS in ad impressions, suggesting the iPad and iPhone are being actively used by the folks who buy them. According to mobile advertising buying platform Adfonic, Apple’s iOS devices accounted for 63 percent of all global ad impressions in Q3 2013. This is up 3 percent from an earlier quarterly report. While iOS climbs, Android is on the decline, dropping 6 points in Q3 2013. It now rests well below Apple with a 32 percent share of ad impressions. Beyond the top two is BlackBerry with a 3 percent ad impression share and Windows Phone with 0.9 percent. Looking at manufacturers, Apple (63%) was number one with Samsung (20%) in the number two spot. Together, Apple and Samsung are responsible for 83 percent of ad impressions globally. The remaining 17 percent is shared by the other mobile manufacturers including LG, Nokia, Sony Ericsson, and Motorola. The leading device on the iOS platform is the iPhone with 35 percent of ad impressions and the iPad with a 21 percent share. The iPod touch accounted for 6 percent of ad impressions. Not surprisingly, the iPhone was the top mobile device and the iPad was the top tablet, with 49 percent and 76 percent ad impression share, respectively. [Via AppleInsider] Continue reading →

from iPhone Hacks | iPad, iPod Touch, iPhone Blog » iPhone 4 Camera Beats HTC EVO 4G, Samsung Galaxy, Droid X In Showdown