Latest data shows that the new iPhones are earning Apple more market share than before

Apple, unlike the handful of companies that produce Android smartphones that are actually worth buying, releases new a new smartphone just once every 12 months or so. Contrast that with someone like Samsung, who announces a new Galaxy every three weeks. This is important from a sales perspective, because when those new iPhones land, sales spike. According to data collected by Kantar Worldpanel during the 12 weeks ending on Halloween, this spike was more pronounced this year. They say that 21% of the smartphones sold in 12 key markets during those 12 weeks were iPhones, while 71% ran Android. Looking specifically at the US, that iPhone number is more like 53%, whereas in Western Europe it’s 15.8%. Still, the data gets complicated if you look at individual countries, like Spain, where Android has over 90% market share because operators there don’t want to subsidies devices anymore. Now remember when we said Apple comes out with a new phone every 12 months? This year was different with the launch of the iPhone 5s and the iPhone 5c. The latter is proving to be more popular with the older crowd and people who live in households with an income of less than $50,000. But again, different countries paint different pictures. In the UK, for example, since phones are so heavily subsidied, the iPhone 5s is proving to be far more popular than the iPhone 5c. What can we learn from all of these numbers exactly? When you hear people talking about iOS versus Android, you tend to forget that actually means one company versus several. When that one company, Apple, announces a new device, that new device has more impact than whatever Sony, HTC, Samsung, LG, and Motorola come out with. And that’s powerful. Continue reading →

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