Rumors suggest Apple is working on a new Apple TV, with new hardware and software that’ll add support for Apps, games and more. Sources for these rumors include the WSJ, 9to5Mac and even iOS 7 itself. Adding more fuel to the fire is the latest tidbit about the Apple TV, which comes from none other than Comcast and Time Warner. As spotted by 9to5Mac, the FCC filing for the proposed merger between Comcast and Time Warner contains references to a new set-top box from Apple. Today, Google competes as a network, video, and technology provider, and 8 out 9 of the next Google Fiber markets the company announced are in Comcast or TWC areas. Apple tablets are viewing platforms for cable services even while Apple offers an online video service, Apple TV, and explores development of an Apple set-top box. Microsoft just announced that it will feature ads on the Xbox One, creating a new video advertising platform. And just last week, Amazon announced its own set-top box while it continues to leverage its unequaled sales platform and family of competitive tablets to promote its burgeoning Prime Instant Video business. While it is possible that Comcast may be speculating based on recent rumors, the statement may contain more fact than fiction as the two cable companies are rumored to be in talks with Apple about a new set-top box. A recent Wall Street Journal report claims Apple was meeting with Comcast about a streaming TV service that would provide content for an Apple TV-like set-top box. Subscribers would be able to stream live TV shows as well as on-demand content directly from the cable provider. Earlier rumors hinted that Apple was in talks with other cable providers like Time Warner about a similar media streaming service. Would you be interested in a new Apple TV with games, apps and a possible cable TV tie-in? Continue reading
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