Apple has just aired the first iPhone 5s ad during the NFL games. Apple didn’t advertise the flagship iPhone 5s on television since its launch, and has instead focused all its marketing on the cheaper iPhone 5c. The ad is quite similar to iPhone 5c ad “Plastic Perfected” and seems like the shortened version of the iPhone 5s introductory video. The ad highlights the gold color, and the Touch ID fingerprint sensor. Earlier in the week, Apple had also started running print ads, showing a close up of a gold iPhone 5s’ Touch ID sensor. Check out the ad below and let us know what you think in the comments. [via The Verge] Continue reading
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